A recent poll by Termometro Politico has certified an unequivocal fact: Italians no longer believe in the independence of journalists and the media. According to the survey, 39.1% of those interviewed believe that information in Italy is driven by states, NGOs and power centres that impose a liberal and globalist agenda.
A further 36.7% think that journalists are sectarian, but out of ideological adherence rather than direct corruption. Data that confirm how the press, far from being a bastion of freedom, has turned into a veritable instrument of manipulation and repression of dissent. The single narrative model is always the same: discredit anyone who steps outside the perimeter of the dominant thought, labelling them as dangerous, extremist or even anti-democratic.
The same pattern was repeated in the last American elections, where about 95 per cent of the media were siding against Donald Trump and tried hard to mount yet another operation to destroy his opponent. But the result was resounding: the Americans re-elected him with a landslide victory, sweeping away the establishment’s attempt to impose an inadequate Kamala Harris with no real consensus.
This shows that media power is no longer able to control the public narrative as it once did. The public has stopped trusting newsrooms and has started looking for the truth elsewhere. This is also reflected in Italy, where the traditional information system has gradually adapted to the linguistic codes of the left. Obvious examples are the systematic use of the term “extreme right” to delegitimize Marine Le Pen and the AfD, while the label of “radical left” is carefully avoided for parties like La France Insoumise, Podemos or our fellow Italian Green and Left Alliance.
Or the constant demonisation of figures like Donald Trump and Elon Musk, described in the same propagandistic language as the left.
The same treatment is meted out to Giorgia Meloni and Fratelli d’Italia, who suffer daily media attacks aimed at discrediting their work and distorting their political positions. From newspaper headlines to biased investigations, from talk shows to the reports of the major international networks, everything is constructed to feed the narrative that Italy is governed by a dangerous and anti-democratic “extreme right”, despite the fact that Fratelli d’Italia is today the main political force in the country, with a clear mandate legitimized by the popular vote. This is a very precise strategy, already seen in the United States with Trump, aimed at isolating anyone who challenges the globalist establishment.
A central role in this transformation was played by Elon Musk, who, with his takeover of Twitter, unhinged the system of preventive censorship that regulated online information. No more shadow banning, no more content arbitrarily removed for ‘disinformation’ just because it is inconvenient.
Tucker Carlson’s interviews on X have more audience than the mainstream TV networks, proving that people seek the truth outside the mainstream circuit. Figures like Steve Bannon and Joe Rogan have created information spaces that completely bypass the mainstream media, building a model that may soon be consolidated in Europe as well. This process shows that freedom of information is no longer the prerogative of big newspapers or TV, but is returning to the hands of the public.
Faced with a media landscape that is increasingly polarized and aligned with the codes of the globalist left, a new need emerges: the creation of a free and independent information network capable of offering an alternative narrative to the mainstream media. In the past, conservative and sovereignist parties have always operated in a dispersed order on the information front, relying on independent newspapers and columnists, but without a real coordinated strategy.
However, the data confirm that the public is now ready for a structured alternative: a major media hub capable of bringing together journalists, analysts and intellectuals on a common platform, similar to what has happened in the United States with the success of X, independent networks and the new free information formats.
The turning point may be precisely the realization that the cultural war is being fought first and foremost in the realm of information. If the media hegemony of the left is still strong, it is also true that the tools to counter it have never been so many: a galaxy of non-aligned journalists and intellectuals who reach millions of people through social and digital media, alternative platforms such as X and Telegram that allow them to bypass the censorship imposed by the traditional media, and an increasingly aware public that is tired of the fake news constructed by progressive newsrooms.
The idea of an alternative information network is no longer an option, but a necessity. Otherwise, the center-right risks being constantly on the defensive, forced to chase the narrative imposed by mainstream information and struggling to dictate the agenda.
The Political Thermometer data leaves no doubt: trust in traditional media is at an all-time low and the centralized and controlled information model is collapsing. The big question now is: how long will it take for this system to be swept away? And who will be ready to take over the legacy of finally free and independent information?
